Smart Guys live forever – just like Bruce Willis. Straight down the line, masculine and unconventional.The fragrance of action heroes: strong sandalwood and spicy pepper mixed together with earthy vetiver and revitalising grapefruit. Bruce Willis’ first fragrance – now a legend.
From the finding of the fragrance to the design of the flacon - the superstar as well as his wife Emma Hemming-Willis were involved in every step on the way to the perfect result. Especially Bruce Willis allowed LR to see behind the curtain and get a clear idea of Bruce Willis as a private person.
What came out was an adult fragrance for charismatic men and straight striking heads. Leather notes combined with lavender and tobacco leave no space for compromises.